Media Release / Aug 22, 2014

M-WERC Partners with Greentown Labs to Develop Energy Innovation Center

Joshua Morby:  414.791.9120

Center aims to drive energy innovation throughout the Mid-West region

MILWAUKEE, WI – August 22, 2014 – The Mid-West Energy Research Consortium (M-WERC) announced a new partnership with Greentown Labs, one of the nation’s largest cleantech and energy tech incubators, to develop its Milwaukee-based Energy Innovation Center (EIC) that will be home to its accelerator and incubator focused on the energy, power and controls industries. This collaborative effort is the first of its kind designed to offer an open-source of best practices to help launch and grow the EIC over the next twelve months.

With the EIC, M-WERC will establish a fully integrated ecosystem for companies, entrepreneurs, and a variety of economic development and academic organizations that will catalyze the energy, power and control technology industries. This will include prototyping, piloting and scale-up support for other incubators across the nation.

“We’re excited about the partnership with Greentown Labs,” said Jeff Anthony, newly appointed director of the energy innovation center. “Building on the success and experience Greentown Labs brings, our partnership will give our members and community unique access to resources, knowledge and experience as well as other energy start-up incubators across the nation.”

“M-WERC’s EIC is intended to be a hub of innovation with opportunities for experimentation, collaboration and growth, three of the things we value most at Greentown Labs,” said Emily Reichert, executive director of Greentown Labs. “The EIC is a place, like Greentown Labs, where entrepreneurs, industry leaders and educational organizations can come together to take and idea from concept to reality.”

“Today’s announcement continues to move us farther down the road in our efforts to build on our region’s energy, power and control industry cluster and create a center of excellence to support growing companies to fill industry gaps,” said Alan Perlstein, executive director of M-WERC.


About M-WERC

M-WERC was founded in 2009 by three universities and four industrial companies to focus on conducting collaborative and transformative energy-related seed research. It has grown to more than 75 members with an annual budget of more than $1 million. M-WERC is dedicated to making the Midwest region the leader in energy, power and controls. It has five core mission areas: technology innovation; market and industry expansion; public policy support; workforce development; and organization development and strategic collaboration. For more information visit

About Greentown Labs 
Greentown Labs is the largest cleantech incubator in the Northeast, operating a 33,000 sq. ft. facility in Somerville, MA that enables entrepreneurs to solve today’s biggest energy and environmental problems. Founded in 2011 by entrepreneurs who banded to together to rent space to build prototypes for their four companies, Greentown Labs is home to more than 47 companies that hold more than 16 patents, raised nearly $55,000,000 in capital, and employ more than 170 people and at least 75 interns / contractors. Greentown Labs hosts a constant stream of events and programs for the cleantech community and tours more than 5,000 visitors from around the world each year. Its mission is to enable a vibrant community of entrepreneurs to realize their visions by providing access to the space, resources, and funding need to thrive. For more information visit