About Us

Joshua Morby

josh-morbyJoshua J. Morby, founder of JRM Advisers, has nearly 20 years of experience working with members of the media and elected officials throughout the Midwest.

Mr. Morby’s client portfolio has included politicians, non-profits, small and mid-size businesses, and Fortune 500 companies.  His work focuses on building coalitions, connecting business leaders with government and helping all types of organizations navigate the ever-changing world of earned and social media.

Mr. Morby has been influential in the creation of a number of grassroots campaigns and coalitions including the Wisconsin Ethanol Coalition and the Wisconsin Bio Industry Alliance (WBIA). The WBIA grew with the state’s ethanol industry to become a nationally recognized non-profit corporation focused on support and development of bio based renewable fuels and power generation in Wisconsin.

A graduate of UW-Stevens Point, Morby spent the early part of his career as a staff and freelancer writer for number of publications in Wisconsin including the Milwaukee Journal Sentinel and the Wisconsin State Journal.  He transitioned from journalism to politics when he served as the campaign press secretary for Ed Thompson’s historic bid for the governor’s office in 2002.  Mr. Morby then served as a spokesperson for Wisconsin Governor Jim Doyle.

After serving in the Governor’s office, Mr. Morby began working as a public affairs adviser for number of companies specializing in the Midwest’s energy and economic development sectors.  He has successfully served the needs of Wisconsin’s largest utilities, ethanol and bio power producers, solar companies, commercial real estate developers and health care professionals in a variety of capacities.

In the community, Mr. Morby serves as a member of the board of directors of the Urban Ecology Center, a member of the Milwaukee Rotary Club and a director of the Pine Beach Boat Club.

Mr. Morby lives in Milwaukee’s historic Washington Heights neighborhood with his wife and three daughters.  He is an avid outdoorsman with a passion for boats, waterfowl hunting and retrievers.

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Caitlin Rice

Caitlin Rice is a graduate of Mount Mary University.  While studying at Mount Mary, Ms. Rice held several roles in public relations on behalf of various local and non-profit companies.

Throughout college, Ms. Rice has been involved with the Rebel Music Stage, the original independent stage at the world’s largest music festival, managing both social media and marketing as well as event coordination and design work.

Ms. Rice has worked on marketing efforts and intern coordination for a non-profit start-up literacy service in the Milwaukee area, as well as various community outreach projects for a local restaurant chain.

In her free time, she coaches pre-team gymnastics, and is a fine arts enthusiast.



Rosemary Lillich Morby, MPA

Rosemary Morby has a wealth of experience in helping build high performing organizations.  She has a background in nonprofit management, organizational and resource development, external relations, and program development and management.

Rose served as the Director Outreach & Special Initiatives as well as Programming for the Wisconsin Philanthropy Network (formerly the Donors Forum of Wisconsin).  She advanced partnerships, programs and services that increased awareness, understanding and support of effective philanthropy in Wisconsin. Partners included grant makers, nonprofits, donors, media, policymakers and the business community.

Programmatically, Rose helped guide the creation of extensive learning and networking opportunities for members.  This includes several major annual conferences and events, as well as support for funding collaboratives.  She led the creation of a Policy Committee to identify and implement successful approaches for engaging members in policy work.

Chief among her accomplishments were highly successful convening of the state’s philanthropic leaders with the state’s political leadership, bringing together 40 of the state’s top leaders to meet with Governor and his administration – sponsored by The Bradley Foundation, Zilber Family Foundation and Oshkosh Area Community Foundation.

Morby began her career in the Office of the First Lady followed by time as scheduler for the Governor and coordinator of the office’s internship program.

She has worked as an organizer for national and statewide campaigns.  She coordinated a lecture series and grant writing activities at the University of California’s Civic Engagement Initiative.

She worked under top leadership at the Medical College of Wisconsin conducting research and projects around community-academic partnerships including The Healthier Wisconsin Partnership Program, a component of MCW’s endowment that funds community health prevention projects in Wisconsin.

Today she serves as consultant at JRM Advisers where she brings a strong skill set to analyze and execute organization’s strategic, operational and financial goals.